Brand Trust Dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, Dan Karakteristik Hubungan Pelanggan-Merek

Brand loyalty or customer loyalty is an important concept for many company, it can brings many benefits for the company, such as repeat purchase and recommendation of the brands to others, and then can reduce marketing costs. The existing literature of brand loyalty has been focused on the roles of customer satisfaction guiding their subsequent actions. In this context, the shifting emphasis to relational marketing has devoted a lot of effort to analyze how other constructs such as brand trust predict future intentions. Trust in a brand is important and is a main factor in the development of brand loyalty. Factors that can influence trust in a brand include a number of brand characteristics, company characteristics, and consumer-brand characteristics. Marketers should, therefore, take consideration of brand factors in the development of trust in a brand. The focus of this paper is to discuss factors affecting the development of trust in a brands, and to represent how that trust affect to brand loyalty

Membangun Hubungan Jangka Panjang Pelanggan Melalui Relationship Marketing

Relationship marketing, however defined, has received considerable attention recently. Relationship marketing has emerged as a new paradigm in the marketing’s concepts and practices. This paradigm has shifted from transactional approach to relationship-based marketing strategy.  The main purpose of relationship marketing is focused on a long-term relationship with a key parties—customer, suppliers, and distributor. Today, relationship marketing concept has been a key point of firm’s business activities. In a modern business, marketer’s tasks not only meet customer want, but also treat their customer as well. Firm should understand the principles of underlying relationship marketing before. Those principles are loyalty and customer satisfaction, profitability, and customer retention. Relationship marketing is concerned with how organizations manage and improve their relationships with customer for long-term profitability. In the end of this paper, I will define important steps that marketers must do. Finally, this paper discusses about relationship marketing in building relationship with customer for long-term.             &nbsp

Pengaruh Marketing Mix Terhadap Keputusan Pembeli Motor Yamaha Pada PT. Hasjrat Abadi Manado

The purpose of this research is to find out the influence of marketing mix to the decisionof buyer of Yamaha motor at PT. Hasjrat Abadi Manado. The influence of the rapiddevelopment of the era makes every company should always do research anddevelopment to always be on a comfortable track. Seeing this, companies need to createbreakthroughs and strategic innovations in order to continue to increase revenue andprofits both quantitatively and qualitatively. PT. Hasjrat Abadi is the exclusivedistributor of Toyota and Yamaha vehicles in eleven leading provinces, parts of centraland eastern Indonesia. Tight competition is mainly happening on Yamaha and Hondafor the top spot. Yamaha motorcycle sales growth in December increased compared toHonda. Therefore, researchers who are interested in taking the title of the research are:"The influence of marketing mix to the decision of Yamaha motorcycle buyer in PTHasjrat Abadi Marketing mix is a combination of four variables or activity which is thecore of marketing company System: product, price, And distribution system (Assauri,2011.) According to Schifman and Kanuk (2007) the decision is the selection of two ormore alternative options In other words, alternative choice must be available to aperson When making a decision Based on the results of research on the product testobtained value (0.00) , The price has value (0,048), whereas place value (0,023) andpromotion is (0,001), the bias is said that all the variables are significant The discussioncan be summarized as follows: Products are partially positive and significantlyinfluence the decision of buyer motor Yamaha in PT Hasjrat Abadi Manado, theproduct is variable te Which affect buyer decisions. Partially positive and significantinfluence decision of Yamaha motorcycle buyer in PT Hasjrat Abadi Manado. Price isthe fourth highest variable. Variables that affect buyer decisions. Place was partiallypositive and significant effect on the decision of Yamaha motorcycle buyers in PT.Hasjrat Abadi Manado. Place is the third highest variable affecting buyer decisions.Promotion partially have a positive and significant effect on purchasing decision ofYamaha motor at PT. Hasjrat Abadi Manado. Promotion is the second highest variablethat influences buyer decisions. Simultaneously product, price, place and promotionhave an effect on signifikan to decision of buyer of Yamaha motor at PT. Hasjrat AbadiManado

INTELLIGENT BUILDING MANAGEMENT SYSTEM PADA AC DAN KWH METER BERBASIS WEB DAN MOBILE ANDROID PADA GEDUNG THE ENERGY

INTELLIGENT BUILDING MANAGEMENT SYSTEM PADA AC DAN KWH METER BERBASIS WEB DAN MOBILE ANDROID PADA GEDUNG THE ENERGY - pengaturan AC, pemakaian energi listrik, Android, we

Efektivitas Antibakteri Aglaophenia Cupressina Lamoureoux Terhadap Bakteri Patogen

The level of resistance possessed by most antibiotics is a major problem that must be treated immediately. Several studies on the study of antibiotic resistance have suggested that studies be carried out to find new antimicrobials. One of the antimicrobials that have the potential to inhibit and even have bacteriocidal properties against several resistant pathogens is Aglaophenia cupressina Lamoureoux from the sea. This species has long been used by the people of Linsowu village as a natural anti-toxic agent. This study aims to determine the effect of the concentration of Hydrozoid extract on the growth of pathogenic bacteria that cause infection. This research is an experimental study with a post test only continue design. The research method was carried out in 3 stages, namely the stage of making sample separation in the form of extraction, the stage of testing the extract against 3 different bacteria namely E.coli, Staphylococcus aureus and Streptococcus mutans and measuring the inhibition zone compared to cloranphenicol. The results showed that the extract of Aglaophenia cupressina L. increased the growth of E. coli compared to the two tested bacteria with a zone of 7 mm inhibition based on the level of effectiveness, the extract of Aglaophenia cupressina Lamoureoux is bacteriostatic against E. col